/WHO – World Dlood Donor Day 2012

For the second year in a row nova/sb has won an international bid and developed the campaign for the World Blood Donor Day of the World Health Organization (WHO). The campaign began on June 14 with the theme “Every donor is a hero”. Nova/sb developed a campaign that, graphically, reveals the hero behind each blood donor – each donation can save three lives. The logo created specifically for this campaign is complemented by a call to action: “Be a hero. Give blood”